MTV APP Redesign
The goal of MTV app is to allow users to enjoy live-streaming and on-demand content. The App team had a testing version already and I was put on this project to help them refine the App to hit the launch date in one sprint. During the redesign, we found out there were some complex/confusing functions; pushed content is not related to the original video. After I delivered the redesign, the product team applied some of my recommendations based on tech capabilities, here is the live app: mtv app in app store.
Role: product designer – UX/UI design and content strategy
Home Page
Show content right away – content is most important (based on user testing)
Based testing, the nav should be shows / my favorites / live and settings – we should remove the homepage to direct show page
Always able to search, easy to navigate
Clean up interactive gestures
Show Hub
Clean up the whole page to be more on brand
Provide image content recommendations between key arts & video screenshots, also delivered image cropping guidelines
Redesign to improve readability & interaction
Pit bar nav & clearer sub-nav
Show Details
Notification switch button – add to calendar function
Clean up redundant icons
More prominent show title and tune-in – user care most about
Video Player Page
Mainly focus on have user easy to interact with the player, easy to close and share
Live Page
Clean up information architecture and give more context about the event
