Moda Operandi Shopping Experience

Moda Operandi is an online luxury fashion retaile, whose investors include LVMH and CondeNast. Product goal is to create luxury fashion shopping experience for high-end customers and also allow customers preorder items directly from designers immediately after their runway show.

My role: product designer, features includes: register, filter, search, trunk show and design system, etc.

Designer Process Example: Filter

Goal: help user quickly narrow down options based on style, size, color and brands.

Step 1 – Quickly brainstorm options

List out all the options and quickly discuss & identify possible solutions with design director.

Step 2 – Wireframing Flows

Option 1: swipable carousels -> swipe to pick clothing categories -> pick level 2 categories, like “Evening style in Dress”

* Pros: always display all the options; Cons: have to load 2 pages to get to exact level 2 categories

Option 2: use iPhone selection wheel ->

* Pros: always allow users select on the same page; Cons: have to load the wheel to see options

Step 3 – Design & Prototype

We decided to move on with option 2 and I quickly mocked up with both desktop & mobile versions.

Step 4 – Design all Scenarios

Sync up with engineers again and mock up all the solutions for different scenarios

Other Features – Search Designer

Help users quickly search with characters and give users hint of the results (during fashion week will show pre-order ends time)

Other Features – Transactional Emails

Informative about all transactional info & Help users to understand what to do/expect